In August 2018, Middle Eastern media firm Rotana Group invested in Deezer, and signed an “exclusive, long-term” deal with that streaming service for the catalogue of its Rotana Music label. How long-term? Well, now we have a clearer idea: yesterday Anghami announced that Rotana was bringing its catalogue back to that streaming service, signifying an end to the Deezer exclusivity.
Anghami described it as a “reunion” for the two companies, since Rotana’s catalogue had been available on Anghami since that company’s launch in 2012 until the Deezer deal led to its removal. The news follows the announcement just over a year ago that Warner Music Group was investing in Rotana Music, in a deal that included plans to distribute the label’s music globally outside the MENA region.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…