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Meta recently announced the business model for virtual item sales in its Horizon Worlds virtual world: it will take up to 47.5% of the transaction fees for items made by third-party creators.

Guess who’s not impressed with that at all? Apple.

Meta has been one of the most prominent companies protesting about Apple’s 30% cut of in-app transactions on iOS devices, so news that it’s taking an even bigger share of its own digital economy… well, it didn’t go down well.

So un-well, in fact, that it sparked a rare on-the-record public slapdown for Meta, delivered by Apple spokesperson Fred Sainz to the MarketWatch news site.

“Meta has repeatedly taken aim at Apple for charging developers a 30% commission for in-app purchases in the App Store — and have used small businesses and creators as a scapegoat at every turn,” said Sainz.

“Now — Meta seeks to charge those same creators significantly more than any other platform. [Meta’s] announcement lays bare Meta’s hypocrisy. It goes to show that while they seek to use Apple’s platform for free, they happily take from the creators and small businesses that use their own.”


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