first on soundcloud 2022

‘First on SoundCloud’ isn’t just the name of SoundCloud’s emerging-artist picks program: it’s core to the way the streaming service brands itself. SoundCloud wants to hang on to its reputation for being a platform where many new artists get their first breakthrough. Anyway, that means the launch of the annual program is a big deal for the company.

Yesterday it unveiled the nine artists who it will be championing this year: Ekkstacy, Isabella Lovestory, Kelow LaTesha, KenTheMan, Nezi Momodu, Pote Baby, riela, Rosemarie, and Titus.

The year-long program will see SoundCloud filming interviews and behind-the-scenes video; creating an original docuseries for each artist; providing funding for “original creative projects”; and putting on a special event at some stage featuring all nine.

It all kicks off with a YouTube intro video and a SoundCloud playlist.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *