British band The Amazons are the first to test out a ‘Fan Pass’ technology developed by social commerce firm Cirkay. At 4pm today they will put 100 ‘digital box set NFTs’ on sale from the company’s website, which include a pre-order for The Amazons’ new album in vinyl form.
However, they will also get an NFT that unlocks content including photos, demo clips, handwritten lyrics and videos from the band, to be released in the run-up to the album’s release early in September. Cirkay, an offshoot from Push Entertainment, also says it’s the first chart-certified album+NFT release in the UK.
In other music NFTs news, WMG’s recorded music division has enlisted Linkin Park’s Mike Shinoda as its ‘community innovation advisor’ – specifically to advise on all things web3. WMG has been signing a flurry of NFT deals in recent months, while Shinoda has launched a single as an NFT as well as ‘the world’s first generative NFT mixtape’, so it’s a good match.
Finally, a startup called Ink is turning signed artwork into NFTs, with musicians among its target clients. The idea: they digitally ‘sign’ photos, album covers or social posts, then sell the results as NFTs on Ink’s marketplace. Lexi Jayde is one of the first artists to try it out.