We know Coinbase mainly for its cryptocurrency exchange, but last week the company expanded into NFTs with the launch of its own marketplace. There’s a music partner too: distributor UnitedMasters, which will be selling NFTs on the marketplace from a range of its artists in the coming months.
Elsewhere, startup Beatdapp – which we’ve written about before around its efforts to help labels audit their streaming royalties – is trying out artist life for itself. It has created an ‘artist collective’ called Urban Outlaws to release five singles in entirely different genres, backed by $500k of NFTs donated by employees to be used for album artwork and artist identities. UMG-backed Daydream Records is involved as the label partner. We’re most delighted that the collective’s country track is called ‘Drinkin’ Drinks’.
Finally, NFTs startup Afterparty has raised a $4m funding round for its NFT ticketing service, with Paris Hilton’s 11:11 Media among the investors. The company sees itself as creating “Coachella meets Art Basel” having already tested one “token-gated festival”.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…