Two of India’s biggest short-video apps, Moj and MX TakaTak, announced plans to merge earlier this year. The resulting platform is expected to have 300 million monthly active users. Now Moj has been talking to the Economic Times about its ambitions for a tenfold increase in the number of creators actually earning money from its service.
A ‘Moj for Creators’ program will be a key part of this, with CEO Ankush Sachdeva telling the ET that it wants to grow its ‘creators’ community from 100,000 now to more than one million by 2025. The scheme will include training, mentorship and features to earn money from virtual gifting and social commerce.
“Our investment will provide an equal opportunity to every creator and help to not only fully discover their talent but also help them monetise it,” promised Sachdeva. Moj claims it could generate more than Rs 3,500 crore ($456.6m) for its creators over the next three years if all goes well.