YouTube and Google’s parent company Alphabet published its latest financial results overnight. They include the latest figures for YouTube’s advertising business, with those revenues up 14.4% year-on-year to $6.87bn. A good performance? Well, it fell short of what analysts were hoping for, with the average prediction for the quarter being $7.48bn. Alphabet didn’t break out YouTube subscription revenues, nor did it announce a new subscriber figure for YouTube Music.

However, chief financial officer Ruth Pichai did say that the company saw “substantial growth in YouTube non-advertising revenues driven by subscriber growth in YouTube Music and Premium and YouTube TV”. In other news, Alphabet CEO Sundar Pichai said that YouTube Shorts is now averaging more than 30bn daily views. That’s double the 15bn daily views it was doing in Q2 2021.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *