Tencent Music has been working with independent artists for some time now, attracting more than 300,000 to its Tencent Musician platform by the end of 2021. Now it has a new feature to help those artists distribute their music well beyond China.
‘One-Click For All’ will ping tracks out to more than 150 DSPs around the world, including Spotify, YouTube and Apple Music, within seven working days. Tencent Musician will provide each track with an ISRC code for free as part of the feature, and will pay artists 70% of the royalties collected from those overseas platforms.
Note, it’s the ‘One-Click For All’ feature that’s new: Tencent Musician has already distributed more than 150k tracks to international streaming services, including a deeper partnership with Apple Music signed last November.