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Study explores major and indie shares of top Spotify playlists


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Consultancy firm Music Tomorrow has published an interesting study of some of Spotify’s top playlists, analysing the respective shares of major and independent labels.

Among the findings: over the last four years, majors accounted for nearly 70% of the tracks added to ‘New Music Friday’ – 30% for UMG and 19% apiece for Sony Music and WMG. However, it notes that April 2022 is currently “a pretty extreme outlier” with 63% of the playlist’s tracks coming from outside the three majors.

Meanwhile, the majors’ share of additions to Spotify’s key hip-hop playlists ‘Rap Caviar’ and ‘Get Turnt’ was even higher over the last four years: 86%, while it was 87% for the ‘Today’s Top Hits’ and ‘Pop Rising’ playlists.

Music Tomorrow’s conclusion: “Even though making and releasing music has become easier than ever, the support of a major label — and its marketing powerhouse — is one of the top determinants (if not prerequisites) for getting access to some of the most valuable streaming ‘real estate’…”


Written by: Stuart Dredge