What happens to music livestreams once artists are back out on the road with physical concerts? Partnerships between livestreaming companies and venues (and promoters) are one trend we’re seeing more.
The latest example comes from livestreaming startup Mandolin, which has launched a ‘Venue and Promoter Network’ in the US, covering venues and companies who are set up for simple livestreaming from concerts they put on.
Variety reported that there are nearly 60 venues in the network.
“We’ve built out this network of venues, where we have pre-negotiated terms and know exactly what it takes to get a livestream up and running there,” said CEO Mary Kay Huse. “Once we partner with the venue and have that partnership, we work with them on their calendar of events, whether they’re posted or in process, and strategise on which ones make sense to livestream. And then we go work with that agent and manager to make a livestream at the venue, but we have the logistics taken care of.”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…