Text reads The Pattern Creator Census 2022

Crowdfunding firm Patreon has published its first ‘Creator Census’, based on a survey of more than 13,000 people who are earning money on its platform. It’s a useful set of data to understand how the ‘creator economy’ is evolving.

For example, it breaks down Patreon’s creators by category: 38% are mainly creating video; 17% are mainly writing; and 14% are mainly making audio – a category that includes music but also podcasts.

On average, Patreon accounts for 41% of its creators’ incomes – the biggest single chunk ahead of jobs related to their creative pursuits (11%), commissions (8%) and subscriptions on other platforms or ad revenue (both 7%).

Patreon also used the census to ask its creators what future features they’re most interested in. One-time tips, gift memberships and data on new patrons topped that list, while amusingly ‘crypto payments’ sparked 30% to answer ‘don’t care’ and 43% ‘please don’t’.

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