The live industry’s efforts to bounce back from Covid-19 continue, with Live Nation hailing Q1 2022 as its “best first quarter ever”. That’s courtesy of $1.8bn of revenues, up by 520% year-on-year – but of course, Q1 2021 was blighted by the pandemic – and what the company describes as strong signals for the rest of this year.
“Artists are back on the road and fan demand has never been stronger, a reflection that live events remain a clear priority for consumers as our social lives restart,” as its financial announcement put it. “All leading indicators point to double-digit growth in fan attendance at our concerts this year relative to 2019.”
Live Nation added that it has sold more than 70m tickets so far for shows this year – up 36% on this point in 2019, the last full year before the pandemic.
However, critics of Live Nation’s secondary ticketing business will note that while its primary ticketing GTV (gross transaction value) grew by 33% in Q1 compared to Q1 2019, its secondary GTV was up 106%..
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…