Marketing firm Found·ee was acquired by Downtown Music Holdings in 2021, and its business continues to expand. This week it has launched a ‘Premium Video Ad Buying’ tool for artist teams and labels.
It’s being made available to clients across the Downtown family, including those of FUGA, CD Baby, Songtrust, Soundrop and Adrev.
The new tool can be used to book advertising campaigns on platforms including MTV, Discovery, Roku, Disney/ABC, Vevo and Xbox, with Found·ee saying that clients already using it include artists Aloe Blacc, Andrew Bird and Sylvan Esso, and venue Brooklyn Bowl.
The tool covers connected TVs, streaming video services and website pre-rolls, with campaigns paid for on a cost-per-view (CPV) basis.
Found·ee has also revealed some stats on its growth since the Downtown acquisition: it reaches more than 200 million people a month, and clients have created 10m landing pages and links using its service.
Tools: platforms to help you reach new audiences
Tools :: Wyng
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