Hip-hop veteran T-Pain has a new single out called ‘That’s Just Tips’, and he’s very much leaning into the theme with his latest marketing wheeze.
He has teamed up with streaming service Tidal to launch a tips hotline for emerging artists, where he promises to “answer all your questions on navigating the music industry and best practices for promoting music”.
The US-based 1-833-4-TIPSONTIDAL hotline goes live on 12 May, with callers able to navigate through existing topic questions, as well as leaving their own questions as voice messages.
It sounds like an inventive idea that ties neatly into Tidal’s ‘Rising’ initiative with emerging artists, not to mention the (perhaps accidental) nod to the DSP’s recent launch of a tips economy for artists.
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