There is more consolidation afoot in the world of stock video, and that’s a world where music is now increasingly prominent too.
The deal is an acquisition: Shutterstock has bought Pond5, which sells royalty-free video to the likes of Netflix, Disney, the BBC, Discovery Channel and NBC for use in their programming. However, Pond5 also has a big library of stock music tracks, which it licenses alongside its video business.
That’s a model that Shutterstock is very familiar with: it added a catalogue of music to its stock video library back in 2014, then more recently in late 2019 launched an all-you-can-eat subscription offering for that catalogue.
Shutterstock has also made another specific music move, acquiring the assets of AI music startup Amper Music in November 2020.
Pond5 has a catalogue of 1.6m music tracks alongside 30m video clips and 1.7m sound effects, with Shutterstock paying $210m in cash to bring that catalogue into its business – as well as giving its own catalogue more reach via Pond5.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…