In March, music NFTs firm Serenade announced that it had attracted investment from various music industry execs, as well as actor Hugh Jackman.
Now it has announced a new AU$6m (around $4.2m) funding round as well as plans to revamp its service and expand globally. The latter plans include a US office, while the former will see a relaunched “Serenade 2.0′ NFTs marketplace, complete with smart contracts for artists to divide up royalties.
The revamp will also finally allow fans buying NFTs from Serenade to transfer them to other wallets, for example to resell them on the popular OpenSea marketplace.
Since we interviewed Serenade for a profile piece in September 2021, it has worked with more than 15 artists and the UK’s Brit Awards. Founder Max Shand recently appeared on our Music Ally Focus podcast to talk about his longer-term ambitions.
Get A Free Music Ally Account
Access unlimited News articles on the site, PLUS a trial of Music Ally’s subscriber-only services, including our industry-leading daily Bulletin email.