We know the key stats around YouTube’s music business. It paid out $4bn to the music industry in the year to June 2021; had 50 million paying subscribers in September 2021; at which point music was a quarter of its global watch time.
Now YouTube has been talking about some figures around its wider business in the US, at its Brandcast event for the advertising industry.
Among the ‘momentum’ stats shared with Music Ally by the company: it reached more than 230 million people aged 18+ in the US in October 2021, with that reach including 96% of the US population aged 25-54.
Those are figures from research firm Nielsen, as is the one claiming that YouTube reached more than 135 million people on connected TVs in the US in December 2021, accounting for more than half of ad-supported streaming watch time on these devices among adults.
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