Many people use music streaming services while at work, but now Spotify is looking to formalise this as a business line. It’s called ‘Spotify for Work‘, and will see the DSP working with companies to offer its Spotify Premium subscription as an employee perk.
Consultancy giant Accenture is the first client, although for now it’s only offering the perk to staff in Sweden, Latvia and Lithuania. Very much a pilot, then, which Spotify will clearly be monitoring closely to see what potential there is to roll ‘Spotify for Work’ out around the world. The economics of this partnership are, of course, private for now.
Music rightsholders will be hoping it can be a net benefit, in terms of attracting people who don’t currently pay for a streaming subscription, rather than something that in some way cannibalises existing individual subscriptions.
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