ivors academy thewrd

Music organisations around the world are thinking hard about how to help the industry’s next generation of executives be as diverse and talented as possible.

The latest effort comes from UK songwriters body The Ivors Academy, with a two-year diploma in Creative Entrepreneurship branded as ‘TheWRD‘. Sitting between the GCSEs that students take aged 16 and university, it will be a mixture of remote learning, group sessions and mentorship days in local music venues around the UK, with artists, publishers, producers and other industry executives involved.

“Many young people can’t access state-funded arts education, careers in the creative industries or a creative life. We believe that everyone, everywhere with the desire and talent should have the chance to start and establish a career in music,” said CEO Graham Davies. Sounds like a plan.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *