Dutch startup Voicy is pitching itself as ‘the Giphy for sound’, referring to the popular collection of animated GIFs. What Voicy is collecting are audio clips and sound effects, and it has just raised a €1.2m ($1.3m) round of seed funding. Investors include Deezer CEO Jeronimo Folgueira, Spotify director of global growth Sven Ahrens and Twitch SVP Sunita Kaur.
Voicy launched last year and now has 1.1m users, who have helped it to build a database of 125k sounds that can be used in other social and messaging apps.
“We believe that audio memes will become the next big thing in social media and will play especially a vital role in the future of communication within streaming and gaming applications,” is how CEO Xander Kanon describes Voicy’s plans.
There’s a music angle here: artists can create their own ‘official soundboards’ on Voicy. Travis Scott, Nicki Minaj, Lil Nas X, Kanye West and Rick Astley are among those to have done so already.