The three little mix members together on stage - photo credit Georgie Gibbon

Take a look at the most recent top-five chart of films by their box-office takings in the UK and Ireland and see if you can spot the outlier. Or, let us tell you: in fifth spot there’s a music-concern livestream: ‘Little Mix Live – The Final Show (For Now)’.

Producer and promoter Driift tells Music Ally that it sold more than 85k tickets for the global livestream, which was broadcast both online and in cinemas – hence the box-office chart ranking. In fact, the 29k cinema ticket sales grossed £356k according to that chart.

Driift also estimates that when secondary viewers in homes are added in, the concert is likely to have been watched by more than 200,000 people – ten times the capacity of the physical venue for the gig, The O2.

“With gigs and festivals once again in full flight, we are only now seeing the full potential of livestreaming,” said CEO Ric Salmon. “The format is clearly here to stay, and with the right artist and the right creative and technical team in place, we can expand a single one-off performance into a genuine global event.”

PHOTO CREDIT: Georgie Gibbon

Music Ally’s next Learn Live webinar will help you build the strategies for artists to thrive in new international markets!

Music Ally's Head of Insight

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