The Global Citizen movement has a long history of working with musicians to support its campaigns around defeating poverty and tackling the climate emergency.

Its latest launched this weekend with the backing of an array of artists including Billie Eilish, Coldplay, Duran Duran, Femi Kuti, Lang Lang, Måneskin, Nile Rodgers and Shawn Mendes.

It’s an open letter to global leaders sent to kick off the organisation’s latest conference, and its focus is extreme poverty, noting that “nearly 100m more people have been pushed into extreme poverty due to Covid-19”. It adds that 45m people are “on the brink of starvation” while more than 85m are “on the move, fleeing conflict”.

“Global Citizen demands action from governments and the private sector that enables developing countries to recover from the pandemic, close the $3.5 trillion development financing gap, and help end extreme poverty, now,” is the clarion call of the letter.

“It’s time to design a real plan that can meet human needs, address our global crises, and show our leaders the way forward.” There is more context in Global Citizen’s announcement of the letter.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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