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In November 2019, marketing platform Linkfire signed a deal with Apple Music to get ‘attribution’ data from the streaming service – giving music marketers more information on how their campaigns were driving streams.

Now the partnership has expanded with more detailed reporting, including user trends and daily, weekly and monthly data. Users will also be able to use Linkfire to see how people who’ve clicked through from a smart-link have listened to an artist’s entire catalogue, rather than just the first track they listened to.

Linkfire also now has access to stats on Apple Music’s ‘Add to Library’ feature, enabling marketers to see how well their campaigns are working at not just generating listens, but deeper engagement from fans.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Music Ally's Head of Insight

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