Photo by Johan Person of ABBA Voyage stage performance of Hole in Your Soul showing the ABBA avatars on stage and large audience watching

ABBA’s ‘Voyage’ live concert opens in London this week, with its pioneering avatar-based show. In an interview with Variety, the band’s Benny Andersson gave an update on how ticket sales have been going for the run, which is taking place in a purpose-built 3,000-capacity venue.

“We’ve sold 380,000 tickets or so. It’s good for a couple months. We need to see if it sells more tickets,” said Andersson, in response to a question about rumours of the show moving to Las Vegas next. “There will be promoters coming in from the U.S. to see if there’s something that will be suitable for their market.”

Andersson also said that the unknown territory of how audiences will respond to the ‘ABBAtars’ is looking good. “To me, the only question that really mattered was not if it is good enough but how will the audience react when we’re not really there, you know? Will they look at it as a painting? Would you applaud a painting? Would you applaud a movie? You don’t do that,” he said. “Would they be immersed in what we’re trying to achieve here?”

Based on the show preview earlier this week, he says the answer is a resounding yes.

Main image: Johan Persson

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