Startup Slip·stream emerged in 2021 as the latest company focusing on licensing music to YouTubers and other online creators, with the promise of helping them avoid copyright takedowns of their videos. It has since partnered with one of the biggest players in gaming and esports, Riot Games, to release ‘creator-safe’ albums based on its League of Legends game.

Now Slip·stream has raised a $7.5m Series A funding round from investors including Sony Music, Third Prime and LightShed Ventures. The company has also hired former UnitedMasters and Epidemic Sounds exec Chris McDonald to head up its business development efforts.

Slip·stream has built a catalogue of 100k tracks to license to creators, and is competing with companies including Lickd (which has its own major-label investor in the form of Warner Music), Uppbeat and Thematic.

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