yasmin lajoie

We’re sorry to hear about the death of Yasmin Lajoie, a popular and important figure in the UK’s music industry.

Having worked in catalogue A&R at Sony/ATV and EMI Music Publishing, Lajoie moved into management with Giant Artist Management and Empire Artist Management, while also chairing shesaid·so’s intersectionality committee; contributing to Record of the Day; and working as a diversity advisor to EarthPercent in recent years.

We were honoured to have Yasmin moderate a panel on diversity and inclusion at the NY:LON Connect conference in 2021.

“Diversity is being invited to the party, and inclusion is being asked to dance! People leap to be more diverse, but they don’t think of the implications, or the ways they can be more inclusive,” she said then. Lajoie’s activism throughout her career highlighted those implications, and pointed to those ways to be more inclusive.

There were lots of tributes yesterday, after the news of her passing emerged. “She was a passionate advocate for diversity in the industry, a dedicated manager & supportive friend to those in the Group,” wrote UK Music, referring to its Futures Group of which Lajoie had been part of.

“A kind soul, a skilled music executive, a dedicated member of our community, and a dear friend,” wrote shesaid·so.

Our thoughts are with her friends and family. And if any organisers of industry awards are reading, this suggestion from Ellie Giles of Step Music Management and the MMF is worth thinking about:

More of the tributes to Yasmin on Twitter follow.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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