Bastille are the latest artist trying virtual reality technology on for size, via a partnership between the band, label EMI Records, creative agency WPP and Epic Games.
‘Give Me The Future Experience’ is being released as an app for Meta’s Oculus Quest headsets, and blends a live performance from Bastille with an environment built using Epic’s Unreal Engine. It’s based on a show played by the band with a huge screen behind them displaying virtual worlds created using Epic’s engine – with fans able to ‘scan themselves in’ to those worlds as avatars during the performance.
And now all this is being put into an app. The experience will be premiered later this week at Epic Games’ London studio. Bastille and their label are no strangers to trying out new digital stuff: back in 2016 they won a Music Ally Digital Music Award for an album campaign taking in chatbots, Snapchat and Spotify visualisations among other features.
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