The European Union Intellectual Property Office (EUIPO) has published its latest ‘Intellectual Property and Youth Scoreboard‘ report. It’s a survey of 15-24 year-olds across Europe to examine their use of illegal and legal digital services for various forms of entertainment.
As in previous reports of this kind, music comes off pretty well in the comparison. 58% of people surveyed use only/mainly legal sources for music, compared to 43% for TV shows, 35% for films and 39% for live sport events. There’s a hardcore rump of 15% who use only/mainly illegal sources for music, compared to 17% for TV, 22% for films and 15% for sport.
The report is long and full of more detail on how and why people access content illegally versus legally.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…