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Chinese music streaming service NetEase Cloud Music has bolstered its catalogue of K-Pop music via a deal with SM Entertainment.

It will be adding music to its service from South Korean artists including Super Junior, Girls’ Generation, Shinee and Red Velvet, with the two companies also promising to work together on promotion of K-Pop music and artists in China.

It’s the latest in a series of licensing deals for NetEase Cloud Music in recent months, taking advantage of the fact that DSP-exclusive deals are now off the table in China. Last month, the company also published its latest financial results, revealing that it ended Q1 2022 with 181.7 million monthly active users, including 36.7 million paying customers.

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