Startup Songclip bags second major-label music licensing deal


Songclip emerged in 2021 as a startup focusing on licensing music to social apps, with $11m of funding behind it. That funding has spurred the company’s own licensing deals, first with Warner Music Group last June, and now with Universal Music Group in a deal announced this week.

Songclip will now be adding music from UMG (and its publishing arm UMPG) to its catalogue, which will in turn be licensable as short clips by apps in categories like social media, dating, messaging and other creative services.

Games and “collectibles” (we suspect there may be some complications around whether the latter includes NFTs mind) are also on Songclip’s agenda.

“We built Songclip to allow for accountable partnerships between apps and the music industry,” said co-CEO Andy Blacker. UMG and WMG are among more than 7,500 rightsholders who’ve licensed Songclip, also including BMG and Kobalt.

The company now has a catalogue of more than 3m music clips.

Written by: Stuart Dredge