Viberate Festival Report

Music analytics firm Viberate has published a ‘Post-pandemic Festival Report‘ analysing the lineups and ticket prices of 500 of the top music festivals globally. One of the topline findings: as of 21 April, 330 of those 500 events had announced a 2022 edition – two thirds.

Viberate has also tried to calculate how much these festivals are likely to earn from ticket sales, estimating an average of $10.7m per event. That ranges from $302k for the average ‘small’ festival with up to 5,000 attendees, to $54m for the average ‘mega’ festival with more than 80,000 punters. Clearly this will all depend on how those ticket sales go, of course.

Viberate also crunched the numbers on bookings, finding that electronic artists accounted for 38.8% of slots across the 330 festivals, followed by rock (15.9%), pop (12.7%) and hip-hop (12.6%).

However, the report highlights an ongoing challenge around the diversity of festival bills: 76 of the 100 most-booked artists this year are all-male groups or solo male artists, even though Megan Thee Stallion comes top of that list.

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Music Ally's Head of Insight

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