In this video in our Need To Know series, we look at the popular gaming and creator platform Roblox, and how it has started to be an innovative space for artists to connect with audiences. We explain – yes – everything you need to know about the platform, why it’s so popular with a young audience of creator-consumers, and show you some key examples of how artists are using Roblox to put on shows, sell huge amounts of virtual merch, and connect with an excited, inventive fanbase.
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!