Sorry, that should be Stratoverse™ because yes, Fender has trademarked the term just in case any other guitar-makers are also exploring virtual reality in the near future.
The Fender Stratoverse™ Horizon Worlds, to give its full name, is a partnership with Meta announced at advertising shebang the Cannes Lions this week.
Sitting within Meta’s Horizon Worlds, it’s a Fender-branded island that sends visitors off to find chords scattered around the place, and then create music with them in a ‘Riff Maker’ feature. There are also some air guitar zones, so we’re bracing ourselves for the sight of a Prada-clad Mark Zuckerberg avatar shredding in the near future, for promotional purposes.
But enough snark: it’s fairly interesting to see Fender making music creation a part of its first metaverse exploration. That’s also the approach Spotify has taken with its ‘Spotify Island’ on Roblox, you may remember, using features developed with its Soundtrap subsidiary.
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