Okay, we know this may not be the most inspiring headline you’ve ever seen from Music Ally, but it’s an interesting story.
One of the big issues in the metaverse is interoperability: the fact that the various virtual worlds and games are silos. You can’t take your Fortnite avatar into Roblox or Horizon Worlds, etc. Epic Games CEO Tim Sweeney has said that he expects this to change in the next decade, and now his company is one of the founder members of an organisation that is hoping to do that.
It’s called the Metaverse Standards Forum, and other founder members include Meta, Microsoft, Sony Interactive Entertainment, Unity and Adobe, among other tech firms – but not yet Apple, Google or Roblox (to name but three). The new body says it will “explore where the lack of interoperability is holding back metaverse deployment” and figure out ways around that through “implementation prototyping, hackathons, plugfests, and open-source tooling to accelerate the testing and adoption of metaverse standards”.
Whether it can push change or just ends up as an optimistic talking shop? Time will tell.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…