spotify supergrouper

Just the latest reason to put ABBA’s ‘Super Trouper’ on Music Ally’s internal jukebox… Spotify has launched a new playlist-making feature called ‘Supergrouper‘.

Appearing as a box on the homescreen of its mobile app, it asks listeners to create their own supergroups by choosing some of their favourite artists. Spotify’s algorithm proceeds to whip up a ‘My Supergroup Mix’ playlist with tracks from all of them (here’s the Courtney Barnett + Rufus Wainwright + The Avalanches + Porij playlist we made this morning while testing the feature, for example).

It’s the latest algo-playlist feature for Spotify, which has also been strongly pushing its ‘Blend’ feature in recent months.

Meanwhile, in separate news, HITC is claiming that Spotify is testing a new karaoke mode, where listeners can sing along with a track’s lyrics, then get a rating for their accuracy. That’s not something we’ve managed to test, but there have been rumours of a ‘Sing Along’ mode in Spotify before.

Karaoke apps are a big part of Chinese music streaming firm Tencent Music’s business, but in the west there hasn’t (yet) been a big crossover between streaming and karaoke, beyond the efforts of UK startup Roxi. Perhaps Spotify intends to get in on the action.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *