Behind The Campaign :: Pinegrove

Behind The Campaign :: Pinegrove

US rock band Pinegrove released 11:11, their fifth studio album, in January 2022. Promotion for Marigold, their 2020 album, was cut short due to the pandemic, but they created the Amperland, NY album and concert film to plug the gap. Tom Davies (Cast Iron Management), Pablo Douzoglou (VP marketing at Beggars Group) and Ashley Young (product manager at Beggars Group) explain how the album was teased, why warming up the fanbase was critical, where they gave a UGC spin with the release of album tabs and why the band limited the number of physical formats they released. 


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