Many of Utopia Music’s announcements so far have involved acquisitions and hirings, but now the company is starting to talk about partnerships. It is working with a company called Red Bee Media to get round-the-clock feeds of data from more than 9k TV and radio channels across the EMEA region.
Why? “So they can be analysed to ensure rights holders are accurately and fairly paid for the use of their music, whenever and wherever it is played,” according to Utopia.
So, it’ll be trying to get accurate data on music that has been correctly licensed by TV and radio companies, as well as rooting out unlicensed uses.
We’ve seen this kind of monitoring tackled before by startups: Danish startup Warm focuses on radio, for example; Chartmetric has a partnership with ACRCloud for radio monitoring; and startup SonicData inked a deal with UK indie body AIM to help label members use its digital watermarking tech to track radio plays.
Utopia’s new deal adds another player, which should be good for competition in this particular facet of tracking music usage, including blending TV and radio data.
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