Triller says that it’s now going public using a direct listing


Short-video app Triller was planning to go public via a ‘SPAC’ merger with a company called SeaChange International, but earlier this month it announced that those plans had hit the buffers.

Now the company says it plans to go public using a Spotify-style direct listing on the Nasdaq stock exchange instead. Note the ‘says’ part of that sentence: for now, all that’s been announced is “its plan to pursue a filing” with US regulator the SEC.

However, Reuters reported that the company HAS confidentially filed the paperwork for its listing, so it appears to be more than just talk. Triller said it is hoping to be listed by September “subject to market conditions”.

“A Triller IPO is a cleaner transaction, allowing us greater control of our destiny,” said CEO Mahi de Silva. “The Triller IPO will be the largest creator IPO in history.”

Given past controversies around the company’s public statements on user figures, there will be plenty of interest in its S-1 filing and/or prospectus, when they are published in the coming weeks or months.

Written by: Stuart Dredge