The challenges of licensing music for metaverses was a hot topic at our Sandbox Summit Web3 Special last week. Now, with admirable timing, music licensing firm Lickd has announced a deal in that space.
The two-year deal is with a specific district, Vegas City, within the Decentraland virtual world. Lickd will provide playlists and genre-based radio-like streams for use as background music within Vegas City. The tracks will be drawn from Lickd’s catalogue of commercial music.
While the startup began life focusing on licensing music to YouTubers, it’s clear that games and virtual worlds are also on its radar: Fortnite publisher Epic Games invested in the company last September. The deal is also the latest music move on Decentraland, which already holds an annual music festival with virtual performances from artists.
At the Sandbox Summit, producer Iara Dias hinted at bigger plans. “I would love to see metaverses acting in some sort of way as DSPs [streaming services] so the user can select the music that they want to hear, and then they can create their own parties and things like that,” she said.