umg mdundo

Universal Music Group has signed its latest deal making its catalogue available to stream across Africa. This morning it announced an agreement with Mdundo, which is popular in countries including Nigeria, Tanzania, Kenya and Ghana.

The news follows the expansion of UMG’s deal with African DSP Boomplay in March 2021, and the addition of Africa (among other regions) to its deal with US-headquartered service Audiomack in June 2022.

Today’s announcement is thus a seal of approval for Mdundo, which ended 2021 with 13.3 million monthly active users, having nearly doubled its listenership that year. In a recent update for investors, Mdundo also said that it expected to have 19-20 million users by the end of June, but is setting its sights on reaching 50 million by 2025.

UMG’s catalogue will join music from more than 100,000 African artists who have uploaded their tracks directly to Mdundo.

The company also recently said it hopes to double its annual revenues to DKK 13-16m ($1.8m-$2.2m) in its next financial year.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

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Stuart Dredge

Music Ally's Head of Insight

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