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B2B music firm 7digital’s latest deal is with social-media app Lomotif. The two-year agreement will see Lomotif using 7digital’s platform to stream licensed music and clips from major label licensors, including new labels that it signs deals with. Lomotif will also be tapping 7digital’s back-end reporting tools for labels and publishers.

7digital CEO Paul Langworthy said that the contract “reflects the increasing transitioning of our pricing model to align revenue with usage that expands as the customer grows”.

We last wrote about Lomotif in July 2021 when it signed a licensing agreement with Universal Music Group. At that point, Singapore-headquartered Lomotif had more than 31 million monthly active users watching and sharing videos on its TikTok-like app.

Lomotif has also been working with music festivals on livestreams, attracting 7.2 million in-app viewers to its Okeechobee Music and Arts Festival stream in March 2022.

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Stuart Dredge

Music Ally's Head of Insight

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