TikTok kicks off ‘Summer Song of the Week’ promotion


TikTok’s latest music campaign comes from its European offices, which will be choosing seven ‘Summer Song of the Week’ tracks over the next couple of months.

It’s a relaunch of this campaign, and each week will see one of TikTok’s European outposts choose a track to promote heavily across the app. TikTok UK kicked it off on Friday (8 July) with Mura Masa ft. Pa Salieu & Skillibeng’s ‘blessing me’.

Besides official videos from the artists’ channels, the track will be promoted on TikTok’s ‘Sounds’ page across Europe, encouraging people to make their own videos using it. Germany, France, Italy, Spain, Sweden and the Netherlands will be the other countries taking part in the promotion, which sits alongside TikTok’s previously-announced ‘Hot 50 x Summer’ chart ranking the most popular tracks of the season.

Written by: Stuart Dredge