TikTok icon 1500x500

It’s a big day for TikTok news. Under pressure from regulators and campaigning groups around the world, the company has announced the latest changes that it’s making to make its experience more positive for users. Or as it puts it: so they can “continue to have a safe and entertaining experience on TikTok”.

The changes include a tool for filtering out videos with certain words or hashtags from the app’s ‘For You’ and ‘Following’ feeds, and an algorithmic tweak to stop TikTok “recommending a series of similar content on topics that may be fine as a single video but potentially problematic if viewed repeatedly, such as topics related to dieting, extreme fitness, sadness, and other well-being topics”.

Finally, TikTok is developing its own film and games-style age ratings system “to organise content based on thematic maturity” – with maturity scores used to block videos deemed unsuitable for 13-17 year-olds from being watched by those teenagers.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *