French startup Yadeck has a fun spin on the idea of digital collectibles. It has created an online game that involves building decks of digital cards based on French rappers, which are sold as NFTs. Those cards are used in the game to battle other players, scoring points based on the real-world success of their music.

This, of course, requires data on that success, which is where a new deal with French music industry bodies SNEP and SCPP comes in. They’ll be providing the official stats upon which Yadeck’s game rests, with the first cards due to go on sale in the coming weeks on an invitation-only basis.

Warner Music France and several of its sister imprints and teams (ADA, Elektra, Rec 118 and Parlophone) are also listed as partners for Yadeck, and will be marketing the cards based on their artists.

Blockchain games made plenty of headlines in the last year, although the recent crypto downturn and a $620m hacking theft from one of the most high-profile games somewhat dented the hype.

We’ll be keen to see if Yadeck can carve out a niche with its focus on the booming French hip-hop scene – and now industry backing.

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