Nostalgia is all the rage, from 80s-infused TV dramas to piano-house bangers back in the British pop charts. Deezer is one of the streaming services hoping to capitalise – in its case by commissioning covers of older tracks.

Its InVersions series debuted in October 2020, then spawned a 1980s covers compilation the following May featuring artists including Boy Pablo, Holly Humberstone, Laura Mvula and Wolf Alice.

Now it’s shifting things forward a bit with the launch of ‘InVersions 90s’. Again, the idea is new artists covering old songs from that decade.

Priya Ragu, Lauv, Ayra Starr, Easy Life, Soccer Mommy and more tackling tracks including ‘No Scrubs’, ‘Wannabe’, ‘Losing My Religion’ and ‘The Rhythm of the Night’.

There’s evidence of the 1990s’ appeal to modern-day music streamers from one of Deezer’s rivals: Spotify’s ‘All Out 90s’ playlist has more than 7.3 million followers on that platform.

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Stuart Dredge

Music Ally's Head of Insight

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