recognise the music

A new initiative in the UK is hoping to make sure public performance royalties are paid out more accurately. It’s called Recognise the Music, and is a partnership involving the Music Venue Trust, Featured Artists Coalition, AIM, the MMF and startup Audoo.

The idea: venues and businesses will sign up to get first dibs on Audoo’s ‘Audio Meter’ device, which identifies music playing in their buildings, and feeds that data back to the relevant collecting societies. Its website is opening up today for registrations, with the initiative’s founders estimating that there are around 400,000 venues in the UK that have a licence to play music.

The aim is to ease the reliance on those businesses to report what’s been played. “A lot of the burden falls on venues and they don’t know the answer, they don’t know the name of the track. They need better data that’s more automatically recognised,” said Music Venue Trust CEO Mark Davyd.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools :: Wyng

Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *