We know SyncFloor as one of the companies trying to shake up the sync market: we profiled it in 2020, and it has since been awarded a patent for natural language search, and launched a B2B subscription service for gyms and fitness instructors.

Now it’s getting into NFTs with an offshoot called Groovemint. It’s a service for artists and labels to create and release music NFTs, starting with artist WurlD, who is signed to US/Nigerian label Immensum Music.

His first NFT will include a mixture of music, artwork and real-world perks. Dance veteran Todd Terry’s InHouse Records will be Groovemint’s second partner.

The company plans to provide clients with the tools to create and mint their NFTs, but also an API to hook into other marketplaces, wallets, metaverses and games.

Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

Avatar photo

Stuart Dredge

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *