With exclusive licensing deals off the table in China, the various streaming services are moving swiftly to expand their catalogues with non-exclusive agreements. The latest example is NetEase Cloud Music’s new deal with YG Entertainment, one of the key South Korean music companies.
That means NCM will be getting music from K-Pop stars including Bigbang and Blackpink. It’s a sign of how the Chinese market has evolved since its earlier days: in 2014 YG signed an exclusive licensing deal with NCM’s rival Tencent, including giving that company sub-distribution rights within China to other services.
That’s the kind of deal that is not allowed there now.