British music tech startup Audoo’s Audio Meters are small devices that plug into the wall, recognise what music is playing, and provide data that aims to gives a more accurate insight onto which songs are being heard in business premises. The Australasian Performing Right Association and the Australasian Mechanical Copyright Owners Society (APRA AMCOS) has now announced a partnership with Audoo, which will see these meters deployed in venues across Australia.
Audio Meters will be used in Adelaide, Brisbane, Sydney, Melbourne and Canberra, in commercial venues like bars, gyms, cafes and shops; and data on the music being played will be shared with APRA AMCOS, which will use the data in its calculations when paying members for use of their work.
Some artists, songwriters and publishers have long shown frustration over the system used to calculate what they are owed for public performance of their work; and the main sticking point is that it has been impossible to know exactly what is being played in all the places that use music. This will be an intriguing use of technology that may generate useful data on what is really being heard in public.