Since the launch of Apple and Google’s app stores, the story of mobile games has been one of constant growth, becoming the biggest single category ahead of console and PC some time ago.
However, even this market is having a bumpy ride in 2022, according to research firm Sensor Tower. It estimates that the US mobile games market declined by 9.6% year-on-year in the first half of 2022. That said, this was still $11.4bn of revenue: a direct music comparison isn’t available yet, but for the whole of 2021 US recorded music revenues were $15bn.
Why has the mobile gaming market stopped growing in the US though? “Factors such as a rise in the cost of living, inflation, and privacy changes like IDFA deprecation” was Sensor Tower’s diagnosis (the latter being Apple’s changes to allow iOS users to stop apps from tracking them across other games, apps and sites).
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…